The author identifies ten sections of a business plan as industry analysis; market analysis; products and services; business description; marketing strategy; operations and management; financial plan; implementation plan; contingency plan; and executive summary. Chapter two is based on the subject matter of understanding the process and getting prepared. Here, Balanko_Dickson discloses that the benefits of writing a plan are often misunderstood. A plan will help you get the money you need when you are starting a business and will also help you make an existing one more effective, educates this author.
Why is that? The intent was there; the energy was present; and ideas were flowing. That's the easy part _ coming up with the ideas. The success of your planning doesn't rest on the ideas, but rather, implementing those ideas. It's true, companies need to foster innovation in their business planning, but more importantly, they need to create a business environment that enables team members to execute these ideas with an "on_time, on_budget" mindset. That is where the work begins.