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However for many of these women the reality of running a small business does not live up to their expectations; it is difficult to fulfill their dreams for their business and they become disillusioned and overwhelmed with the ongoing struggle of running a small business alongside their other roles in life _ mother, partner, friend, daughter, chef, chauffeur, socialite _ the list goes on! One area that has been identified as a significant factor limiting the success of women in business is a lack of business planning.