Increase Creativity _ Strategic business plans can help to increase the creativity associated with the business. Without creativity, your company is only one of the many competing for market share in your field, area, or industry. By using a creative approach you can design a business that sets itself apart in the marketplace with a distinctive look and brand. All too often, we see bland, boring marketing messages and products presented in uninspired ways. To succeed you must stand out in the crowd by getting creative and differentiating your business by identifying your competitive edge. A well_crafted business plan can help you do just that.
Would you ever think of taking a trip to a foreign location without some type of tourist guide or map? Could you imagine doing this and then the feeling of suddenly realizing that you have no idea where you are or what to do? I would imagine that would be a terrifying experience. Fortunately people take trips like this all of the time and these types of experiences are averted through proper planning. Operating a business without a business plan is like taking a trip without a map. You do not want to dedicate precious time to building a business only to suddenly realize that you have no idea where you are or what to do.