Many women entrepreneurs and small business owners fail to set aside the time to develop (and regularly re_visit) their business vision and strategy. As the old quote goes, 'if you fail to plan, you plan to fail'. It is generally agreed that if you want your small business to succeed, you have a much greater chance if you have a clear vision and an action plan for bringing that vision about. So what stops women who are starting a small business from developing an inspired and effective business plan? After all, we know that we should have a business plan but despite the best of intentions to succeed in our business, many of us don't! Why is this? What is it that stops us sitting down and writing a clear plan and strategy for our business, especially when we know that we are more likely to succeed if we do it?
However for many of these women the reality of running a small business does not live up to their expectations; it is difficult to fulfill their dreams for their business and they become disillusioned and overwhelmed with the ongoing struggle of running a small business alongside their other roles in life _ mother, partner, friend, daughter, chef, chauffeur, socialite _ the list goes on! One area that has been identified as a significant factor limiting the success of women in business is a lack of business planning.