A plan like this would show you how much sales your business would need to do, what your fixed and variable expenses would be, what your material cost, labor cost and profit would need to be to provide the income and profit margin you want. You can see pretty quickly if it's possible for you to get your business to that level. I don't know of any better way than to have your business give you the income and profit you want. What's neat is you can determine what you want your income to be and your profit to be over the next few years and develop a plan that can show you exactly what your business would need to do to give you that income and profit. And with just a little more data you can actually determine how many customers you would need for each year you plan for and how many leads you would need. From that you can actually determine what size market you would need and whether your market is big enough to supply those leads that could be converted into customers.
Business Plan Duration: While writing a business plan you should keep that in mind, how long your business plan can survive? For that you have to do market research about the business you are going to start, it pros and cons. The success of your business can tell you how long your strategy will work? Flexibility: Your business plan must be flexible, if things doesn't workout according to the plan than what will be your next step? Most of the people got stuck in the situation where they don't have enough flexibility in there business plan. So your business plan must be flexible enough so that you can make changes according to the twist and turn in the market.