In order to create a strong working business plan you need to place reasonable limits on long_term projections. For the time being, focus on short_term objectives and change and modify the plan as you go along. Too many long_term plans become pointless as they extend too far into the future. Don't be too optimistic, instead stick to being realistic. Over optimism will be your downfall in the end and is only setting you up for a fall. When dealing with timelines, sales and profits err on the side of conservatism as this will protect your business in the long_run. Make sure your business plan is written in simple, clear language that can be understood by all in a bid to appeal to a wider audience and keep things clear.
The third section is your business profile. Here is where you present the details of how you will do business. Spell out the details about facility rental, materials acquisition, and staffing requirements. Detail the volume of trade that you need to reach the break_even point, and project when you foresee reaching that point. The fourth section is your economic assessment. Explain the niche in the economy that your business will fill, and why it will succeed. Bring in studies provided by regulatory agencies if appropriate and possible. Show demographics and traffic flow if appropriate. Show your potential lenders why your business is the place to put their money. Finally, provide a cash flow assessment, projecting a one_year plan. Again, be realistic, but not pessimistic. Do provide for potential economic difficulties and how you will address them.