Next, introduce yourself, focusing on your prior experience as is applicable to the new business. If there are partners in the business, the same information goes for each of them. Prepare rsums for yourself and each partner. Be factual and avoid self_aggrandizement. This portion of your business plan will be meticulously reviewed by those with whom you are forging relationships, including lenders, investors, and vendors. If you have personnel shortcomings that you plan to hire or contract to fill, include that here too. For example, if you do not have business budgeting experience, indicate that you intend to contract an experienced financial professional to maintain your books and offer guidance where necessary.
Sometimes no matter how much you research, plan, or test, things don't go as expected in a business. This isn't necessarily a herald of failure or a sign that you're not cut out for entrepreneurship. Life and the marketplace are both unpredictable, and plans need to be fluid and responsive. The "One Pressing Issue Plan" is simply a reflection of a normal evaluation process. While I still recommend the business planning process, I caution you to realize that a beautifully crafted document does not always equal business success. I've worked with many entrepreneurs who successfully launched without a plan, and some with beautifully written plans that never materialized. You and your business idea are unique. Your planning process will be unique as well. Be wary of one_size_fits_all advice or pronouncements from experts about how you should proceed.