Who is going to review my plan, and what do you want them to do with it? You need to identify who is going to actually study your plan, and what they are going to do with it. If it's yourself, then it's a little easier to answer this question because the answer lies within you. If, however, you are writing your plan for others to review, and assuming you've answered #1 above, you're going to have to do some background analysis. Start listing names or titles/positions of people who you expect to review your plan. Then, for each person, brainstorm how you want that person to react to your business plan _ what they should do with it. You could do the same thing for investors _ do you know any business owners? Ask them what they would look for in any business venture they would invest, and specifically what they would look for if you wanted them to invest in your business.
Next, introduce yourself, focusing on your prior experience as is applicable to the new business. If there are partners in the business, the same information goes for each of them. Prepare rsums for yourself and each partner. Be factual and avoid self_aggrandizement. This portion of your business plan will be meticulously reviewed by those with whom you are forging relationships, including lenders, investors, and vendors. If you have personnel shortcomings that you plan to hire or contract to fill, include that here too. For example, if you do not have business budgeting experience, indicate that you intend to contract an experienced financial professional to maintain your books and offer guidance where necessary.