Many women entrepreneurs and small business owners fail to set aside the time to develop (and regularly re_visit) their business vision and strategy. As the old quote goes, 'if you fail to plan, you plan to fail'. It is generally agreed that if you want your small business to succeed, you have a much greater chance if you have a clear vision and an action plan for bringing that vision about. So what stops women who are starting a small business from developing an inspired and effective business plan? After all, we know that we should have a business plan but despite the best of intentions to succeed in our business, many of us don't! Why is this? What is it that stops us sitting down and writing a clear plan and strategy for our business, especially when we know that we are more likely to succeed if we do it?
Organization and content of the business plan will evolve as it is prepared. For example, if the driving force of the plan is marketing or sales then a preponderance of the analysis and plan_of_action section will be more up_front and sales oriented in tone. With business plan's the world is your oyster; think from the center out to the edges and think outside of the box.