Business Plan Duration: While writing a business plan you should keep that in mind, how long your business plan can survive? For that you have to do market research about the business you are going to start, it pros and cons. The success of your business can tell you how long your strategy will work? Flexibility: Your business plan must be flexible, if things doesn't workout according to the plan than what will be your next step? Most of the people got stuck in the situation where they don't have enough flexibility in there business plan. So your business plan must be flexible enough so that you can make changes according to the twist and turn in the market.
Stylistically, the language of this text is simple, yet standard. The presentation is unique. The text is embroidered with graphics to reinforce readers' understanding and achieve visual amplification. Balanko_Dickson includes a "Tip and Trap" section typified by graphical thumb/hand manipulation in every chapter, where he injects additional information and guides readers. However, the whole of part three is already summarised in chapter one, meaning that chapter one could have been harmonised with part three. Probably this author deliberately uses this style of repetition to ensure long memory on readers' part.