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Now let's say you estimate your conversation rate to be 3% of turning leads into paying customers with the advertising method you're going to use, how many leads would need to contact to get 387 customers? Simply divide 387 by 3% and you get 12꽭 leads you're going to need to contact. Then the question is; is your market going to be big enough to provide you with 12꽭 leads for the next year and how many will you need each of the following years?

But most likely you would need to increase your fixed expenses because you're going to probably have more rent, utilities, or such as your business grows. So, you would simple put in your new fixed expense number in place of the existing one for each of the years you would be planning for. So, you see if you decided you wanted a 35% profit margin at year 5 then you could see how much sales it would take to give you that. Now it's also important to know how many more customers you would need as well so you should always look at that unless you have another way of growing your sales other than with new customers.

Source: Propertymgmt-hayward.com
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