Your Business Should Be Flexible, Not Rigid _ Your business needs to be flexible and dynamic. It needs to adapt to your customers needs, to the changes in the market, to the economic climate, to the available technology. It needs to evolve as you experiment with advertising media, copy, headlines, price points, offers, social networking and split testing. As you create a market you'll be surveying them to find out what they really want from your business and then you'll be creating exactly that. You'll be creating goals that you want to achieve and tracking them weekly or monthly using a spreadsheet. The common factors here are flexibility, experimentation and adaptation. Now tell me where a rigid five year business plan fits into this scenario? It doesn't, because a rigid plan is the last thing you need.
As a Motivational Tool _ Business plans are very important for internal motivation and the motivation of stakeholders. While writing your plan the first step you should take is to identify the correct business plan template needed. Secondly, you must determine your vision, or where you want to see your business in the next 1ιλ┦ years. Creating this vision becomes a motivational tool because it allows you to see the possibilities you can create for your business if you follow the plan.