Part five, the last part, is generically labelled "Getting the money you need" and contains two chapters, that is, chapters 26 and 27. Chapter 26 is based on applying for a loan. According to Balanko_Dickson here, small business loans can be used for a variety of purposes. He says for example, a loan can help you buy a business, start a new one and expand an existing one. The author educates that you will deal directly with the bank's loan officers. "Make no mistake however, major small business loans are reviewed by loan committees. Typically, loan officers are not part of a loan committee....Understanding your role and the role of the loan officer and the loan committee will help guide you through the approval process. It is a team game, and, as they say, there is no 'I' in 'team'," asserts Balanko_Dickson.
What existing problems or needs does your product or service solve for your customers? This is one of the most important questions to answer, because ultimately, your product or service is just another one available unless it clearly and uniquely solves a problem or need which buyers face. To give an example, let's say your product is a software application that helps you manage your finances and taxes. There are a few applications in the market which do that already. So, what does your application do that others don't? Is it better on features, is it faster? Is it more secure? Is it more user_friendly? Is it more portable? Does it really help someone save money or increase their net worth? Can you see why getting clear on the solution you offer to your target market is so crucial?