The plan must be realistic in every aspect. It includes the time line, market analysis, specifies projected expenses and revenues, and creates an accurate forecasting. One must keep his plan simple, easy and clear to be understood easily. If the language is difficult and inflate for impressing the customers, it may affect in reverse way. It may be confusing for the businessman himself. It should be very easy and naturally described without any excess verbiage. It should be in proper tone so that the reader can response and react positively to that tone. One must consult with some of the institute concerned with the business sector. These firms and organizations help you to take proper decision at the right time. Consulting institutes such as business consulting firms, business technology consulting, business plan consultants, organizational consultants etc. They help and give you the proper guideline in every aspect and decision. These types of firms summarize the plan and efforts that is effective for the company.
In order to create a strong working business plan you need to place reasonable limits on long_term projections. For the time being, focus on short_term objectives and change and modify the plan as you go along. Too many long_term plans become pointless as they extend too far into the future. Don't be too optimistic, instead stick to being realistic. Over optimism will be your downfall in the end and is only setting you up for a fall. When dealing with timelines, sales and profits err on the side of conservatism as this will protect your business in the long_run. Make sure your business plan is written in simple, clear language that can be understood by all in a bid to appeal to a wider audience and keep things clear.