Reinforce Your Ideas _ As you slowly get ideas about the catering company that you want to start you will find that these thoughts start floating around in your head. What you imagine yourself doing is often very different from what you are able to do realistically. Nothing is impossible but you just need to work out how to get there. By putting your ideas down on paper you will be clarifying them in your mind. As you write you will find that you do additional brainstorming. You may get new ideas about what you want to do with your business and you may decide that some of the ideas that you had initially are not really feasible.
A business plan is simply a plan of what your goals are for the business, and how you plan to go about accomplishing them. Some people refer to it as a vision for your business. I like to refer to it as a blue print or a road map to accomplishing your goals. Your plan should be spelled out in clear and defining terms and be kept simple. It should be a written document and used as a tool in managing the business. A plan should include but is not limited to the following: 1. A statement of your business purpose 2. A description of your company 3. The goals of your company 4. The structure of the company (sole_proprietorship, partnership or corporation) 5. The product or service that you are selling 6. A market analysis of your product or service 7. Resources spent (time and money) 8. A financial plan to include financial statements 9. Information about the managing principals in the company 10. How you plan to manage and operate the company