Start in the Right Direction _ Many entrepreneurs think that they can start out without doing a lot of planning and research. They feel that they can always pick up a feel for the business as they go. However, some of the early decisions that you make in the life of your business can be difficult to reverse at a later date. You need to have a clear path set out ahead of you so that you can make the right decisions about how to set up the business right from the start.
What is the core product or service your business offers to buyers? To answer this, write down the product or service you intend to offer as simply as possible. We'll answer more detailed info about it in the following questions.