In chapter 27, this expert discusses the concept of getting funding from investors, family and friends.
What existing problems or needs does your product or service solve for your customers? This is one of the most important questions to answer, because ultimately, your product or service is just another one available unless it clearly and uniquely solves a problem or need which buyers face. To give an example, let's say your product is a software application that helps you manage your finances and taxes. There are a few applications in the market which do that already. So, what does your application do that others don't? Is it better on features, is it faster? Is it more secure? Is it more user_friendly? Is it more portable? Does it really help someone save money or increase their net worth? Can you see why getting clear on the solution you offer to your target market is so crucial?