Your Business Should Be Flexible, Not Rigid _ Your business needs to be flexible and dynamic. It needs to adapt to your customers needs, to the changes in the market, to the economic climate, to the available technology. It needs to evolve as you experiment with advertising media, copy, headlines, price points, offers, social networking and split testing. As you create a market you'll be surveying them to find out what they really want from your business and then you'll be creating exactly that. You'll be creating goals that you want to achieve and tracking them weekly or monthly using a spreadsheet. The common factors here are flexibility, experimentation and adaptation. Now tell me where a rigid five year business plan fits into this scenario? It doesn't, because a rigid plan is the last thing you need.
Organization and content of the business plan will evolve as it is prepared. For example, if the driving force of the plan is marketing or sales then a preponderance of the analysis and plan_of_action section will be more up_front and sales oriented in tone. With business plan's the world is your oyster; think from the center out to the edges and think outside of the box.