However for many of these women the reality of running a small business does not live up to their expectations; it is difficult to fulfill their dreams for their business and they become disillusioned and overwhelmed with the ongoing struggle of running a small business alongside their other roles in life _ mother, partner, friend, daughter, chef, chauffeur, socialite _ the list goes on! One area that has been identified as a significant factor limiting the success of women in business is a lack of business planning.
Stylistically, the language of this text is simple, yet standard. The presentation is unique. The text is embroidered with graphics to reinforce readers' understanding and achieve visual amplification. Balanko_Dickson includes a "Tip and Trap" section typified by graphical thumb/hand manipulation in every chapter, where he injects additional information and guides readers. However, the whole of part three is already summarised in chapter one, meaning that chapter one could have been harmonised with part three. Probably this author deliberately uses this style of repetition to ensure long memory on readers' part.