Who is the ideal customer for this product or service? Really, ideas for business are a dime a dozen. You often hear people talk about a great business idea they have, but they rarely back it up with any kind of proof that a customer exists for such a product or service, and that that customer would be willing to pay. Try to be specific in profiling your buyer. For example, does your product or service cater to men or women, or both? What age groups or income levels does it service/attract? Are there any geographical areas that your product or service would supply?
Figure Out How to Do It _ Every entrepreneur has a very idealistic image in their mind of the kind of business that they want. Getting to that point is a process though and you need to work out a path to get there. One great way to figure out how you will proceed is to first write down what you want to do. Next, write down as many questions as you can about how you are actually going to do it. These will include questions like 'Will I do on_site or off_site catering?', 'How will I get access to kitchen facilities?' or 'How many catering jobs will I need to land each month to break even?'. As you slowly work out the answers to the problems that you come across you can write them down in the appropriate sections of your business plan.