The author identifies ten sections of a business plan as industry analysis; market analysis; products and services; business description; marketing strategy; operations and management; financial plan; implementation plan; contingency plan; and executive summary. Chapter two is based on the subject matter of understanding the process and getting prepared. Here, Balanko_Dickson discloses that the benefits of writing a plan are often misunderstood. A plan will help you get the money you need when you are starting a business and will also help you make an existing one more effective, educates this author.
I have been putting together business plans for over 25 years and it is clear to me that the strength of its core rests solely on being able to execute the plan. Each year I approach business planning as an opportunity, rather than a burden. I would rather invest the time up front in mapping out the upcoming year, than leaving it to chance to dictate my strategy. While this may force me to think strategically as well as tactically, preparing a detailed business plan in advance enables me to identify the challenges in advance of actually facing them.