The time of the year to huddle all of your business colleagues in a room to hash out the key initiatives for the upcoming year. The time to throw everything up on the wall and try to get everything done in the first quarter. "This will be the year that all plans will be met" is the battle cry! Every vision, idea and strategy gets bantered about _ shouts of "there are no bad ideas!" fill the air. The room is electric with visionaries exchanging ideas on how their idea solves all issues, yet year after year, it seems that plans never actually come to fruition.
What existing problems or needs does your product or service solve for your customers? This is one of the most important questions to answer, because ultimately, your product or service is just another one available unless it clearly and uniquely solves a problem or need which buyers face. To give an example, let's say your product is a software application that helps you manage your finances and taxes. There are a few applications in the market which do that already. So, what does your application do that others don't? Is it better on features, is it faster? Is it more secure? Is it more user_friendly? Is it more portable? Does it really help someone save money or increase their net worth? Can you see why getting clear on the solution you offer to your target market is so crucial?