Reinforce Your Ideas _ As you slowly get ideas about the catering company that you want to start you will find that these thoughts start floating around in your head. What you imagine yourself doing is often very different from what you are able to do realistically. Nothing is impossible but you just need to work out how to get there. By putting your ideas down on paper you will be clarifying them in your mind. As you write you will find that you do additional brainstorming. You may get new ideas about what you want to do with your business and you may decide that some of the ideas that you had initially are not really feasible.