Your Business Should Be Flexible, Not Rigid _ Your business needs to be flexible and dynamic. It needs to adapt to your customers needs, to the changes in the market, to the economic climate, to the available technology. It needs to evolve as you experiment with advertising media, copy, headlines, price points, offers, social networking and split testing. As you create a market you'll be surveying them to find out what they really want from your business and then you'll be creating exactly that. You'll be creating goals that you want to achieve and tracking them weekly or monthly using a spreadsheet. The common factors here are flexibility, experimentation and adaptation. Now tell me where a rigid five year business plan fits into this scenario? It doesn't, because a rigid plan is the last thing you need.
Identify Strategic Integration _ A comprehensive business plan assists the entrepreneur in making a cohesive strategy that brings into account all the elements of the strategic business plan, and identifies how they associate with each other. Looking at the business in this way promotes the elimination of components of the plan that do not correlate with the greater vision. The plan helps you to identify how you can build your company over time. For example if you have an existing business you might try to expand the business through your existing clients. Your strategies might evolve around deepening your client relationships through customer relationship management. A system for reaching out to clients could help move the company forward.