Stylistically, the language of this text is simple, yet standard. The presentation is unique. The text is embroidered with graphics to reinforce readers' understanding and achieve visual amplification. Balanko_Dickson includes a "Tip and Trap" section typified by graphical thumb/hand manipulation in every chapter, where he injects additional information and guides readers. However, the whole of part three is already summarised in chapter one, meaning that chapter one could have been harmonised with part three. Probably this author deliberately uses this style of repetition to ensure long memory on readers' part.
We believe it is partly because writing a business plan is boring! Let's face it, it feels like a chore so we don't do it. We may get the resources together that we need, we may even get part of the way through writing it, but it is the rare few that actually complete a comprehensive business plan outlining a clear vision, strategy and action plan for their business. Often, we are chomping at the bit to get our product or service out into the world and figure we can simply skip the boring planning bit altogether right? We can certainly relate to this feeling because we struggled with business planning in the early days _ we gave it a try but never seemed to get further than a few pages in! It is our view that traditional models of business planning do not cater for women in business! We believe that traditional models of business planning and strategizing don't recognise that women in business have a life outside of work _ that they have a partner, friends and family to think about and are not prepared to compromise on health and relationships to have a successful and profitable business. Women today want the best of both worlds; we think it is possible and that they deserve to have it!