What are you going to Offer? First you have to decide what sort of web hosting plans you can offer? There are many cheap web hosting companies offering cheap web hosting plans. What is your uniqueness? A Reseller can provide any type of hosting plan depending on what sort of account he is using himself? As a reseller host you can offer shared web hosting, Virtual Private Server (VPS) hosting plan and dedicated server hosting plan. Also you can define your own price and packages. To beat your competitors you can define many discount packages. Attract them with cheap offers or provide some additional services.
Market Analysis: Before doing anything one should analyze the conditions or situations. So as in the business you have to analyze your market place and how things work in web hosting business. While performing a market analysis you have to keep these things in mind, what are you offering? Where you have to start? Why you choose this business? And how you will compete? Market analysis will clarify your targeted clients and competitor so you can define your web hosting plans keeping market trends in mind.